Azza Fahmy,
Creative Director & Chairwoman
Over 50 years ago, Azza Fahmy initiated her journey towards being one of the most esteemed jewellery designers in the MEA region. With a profound purpose, Azza Fahmy has taken the role of translating the region’s culture and international art and historic references to the world, through contemporary jewellery design that reects her unique research approach and craftsmanship preservation. The notion of Azza Fahmy as a brand takes place at the 1969 Egyptian Book Fair, while stumbling upon a German art book about the classical jewellery of Medieval Europe. Upon viewing, she is instantly struck with inspiration and passion, thus beginning the successful journey that is Azza Fahmy Jewellery. Continuing in her day job, she became an apprentice in Khan El Khalili, Egypt’s ancient jewellery quarter where she spent her evenings learning with one of the craft’s most respected masters – the rst woman to achieve this. This was followed in the mid-1970s by a scholarship from the British Council where she completed her jewellery craft education at the City of London Polytechnic.